WITH AN ACTIVE SOCIAL CAMPAIGN, BURNETT’S NEEDED TO DIRECT ITS DRINKERS TO A PLACE WHERE THEY COULD FIND RECIPES AND INFORMATION REGARDING THEIR PREMIUM VODKA.

BURNETT’S VODKA WEBSITE NEEDED TO HIT FOUR MAIN POINTS:

VALIDATE THE SMOOTHNESS
OF ITS DRINK

MAKING ITS FLAVORS KNOWN

PROVIDING RECIPES

ATTRACTING USERS TO
ITS SOCIAL CHANNELS