Services Provided
Social Media Strategy
Paid Media Strategy
Content Creation
Social Media Publishing
Monitoring
Moderation
Digital Media Buying
Analytics and Reporting
In 2016, Heaven Hill’s latest brand, Cold Spell Whiskey came to (amp) for help to increase awareness of its new challenge shot, through social media.
(amp) built an omni-channel, social media strategy that included a unique approach to Instagram, Facebook and Twitter. The strategy focused on hyper-targeted, aggressive content in an effort to engage Millennials active in the bar scene.
Establish Cold Spell Whiskey as the next go-to challenge shot, wherever there’s a party.
Quickly establish a brand presence on social media.
Increase awareness for the overall brand.
Create an authentic connection with the audience through engaging, relevant content.
An always on social media amplification program was implemented for Cold Spell, promoting it as the next go-to shot.
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Through this approach, (amp) could optimize content and ads in real time. By sharing both user-generated content and creatively executed branded content, (amp) could get a better understanding of the type of content and messaging the audience prefers.
The (amp) team produced various types of content that could be distributed across their social media channels and immediately recognized as the Cold Spell brand.
A major aspect of this campaign was social media support for Heaven Hill-appointed, on-premise brand ambassadors tasked with amplifying the brand in more of a “grass-roots” approach.
(amp) used hyper-targeted content advertising to promote each market with a brand ambassador on the ground. This approach helped build a base of support for Cold Spell in the most important local markets.
Posting on social media is easy. Creating a good social post takes skill. Our team hopped on conference calls with the ambassadors to inform them of the Cold Spell brand, the “why” behind the project and share some tips on photography, hashtagging, and social engagement.
Taking designs created in-house and reposting images from Ambassador-led Cold Spell events, (amp) was responsible for the overall growth and performance of the Cold Spell social presence. In no time, the numbers increased.
in 3 Months….
From
to
Likes
Million Impressions
From
to
Followers
Engagements
From
to
Followers
In-market Impressions
in Less than 25 days.
(amp)’s philosophy of amplifying media without adding to the existing noise in the media landscape, helped Cold Spell to quickly acquire followers and continue to grow.
