paid search

Search is mobile, local and personal. We approach our search strategy with a strategic mindset married to a human approach. We study, research, innovate and optimize to ensure content is hitting the right person at the right time and on the right channel.

PPC can be transactional. But we believe it doesn’t have to be. Instead of assigning KPIs and handing us your credit card information, you have real-time access to campaign performance through sophisticated dashboards.

SERVICES

Research
Strategy
Testing
Management
Optimizations
Analysis

EXPERTISE WITHIN REACH

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OUR PROCESS

Organic search engine optimization and paid search engine marketing work in tandem to gain efficiencies with keyword, SERP feature, and landing page strategies. We achieve this through tactics that work together for higher ranking and higher conversion rates.

FULL FUNNEL APPROACH
TO SYSTEMS INTEGRATION

The Google Suite is intended to work together. Linking Google Search Console, Google Analytics and Google Ads allows the platforms to communicate much more efficiently and provide granular data in our reporting and robust, hyper-focused retargeting opportunities.

OPTIMIZATIONS + PERFORMANCE

(amp)’s full funnel approach to marketing is represented in our reporting and identification of testing opportunities.

We use the scientific method to prove out recommendations and strategy.

Before we implement, we experiment to see if the change will make a positive impact.

Then, we dive deep into attribution modeling and lead scoring to analyze which targeting and messaging delivered the highest value customer.

WHAT YOU GET

Custom Monthly & Quarterly Reports
Dashboards
Strategic Learnings
Analysis

Industry and Historical benchmarks
Conversions
Lead Quality
Experiments

Synthesizing data collected from multi-touch attribution modeling, enhanced analytics, on-SERP and off-SERP behavior into a clear story with real-time optimization recommendations and budget pacing insight.